At 63, she started modelling. At 67, she built Fashion For Cancer to empower survivors. At 69, she's just getting started.
A breath of fresh air amidst the homogeneity of the beauty landscape, senior model Ong Bee Yan is at the helm of an unprecedented fashion movement, Fashion For Cancer, which celebrates the strength of cancer survivors and their lived experiences.

It's hard to miss Ong Bee Yan in a crowd.
With her trademark mass of silvery hair and electrifying smile, the senior fashion model is the brain behind Fashion For Cancer (FFC), a pioneering charity fashion show that aims to raise funds for cancer research and provide cancer survivors and patients with an unforgettable experience.
The urge to launch FFC came to her from a place deeply intertwined with grief and love. In 2021, when Yan's son, the late Chia Rong Liang, was diagnosed with pancreatic cancer at just 38 years old, the only question looping repeatedly in her mind was about securing his happiness, even if only for a day.
"I kept asking myself, how can I give my son just one day of happiness? A day where he can forget about cancer and simply feel alive again? How can I motivate him to get well?” she recalls.
Both mother and son experienced a whirlwind of emotions: anger, fear, sadness, pain, frustration.
However, her pain turned into power and, eventually, enlightenment, while on a birthday trip to Japan. "When we were in Kyoto, I watched Rong Liang joyfully strut across the street wearing some quirky thrift shop clothes,” she remembers.
This simple action set off a volley of realisations.
"Something clicked for me - a lightbulb moment. What if I could create a fashion show where cancer survivors were the models?” she asked herself. "A day where they could celebrate themselves, their strength, and their journey?”
Growing up in '60s and '70s Singapore

An infant Yan poses for a photo in a playground.
Trishaws zooming around the neighbourhood, food sellers peddling their wares with bamboo sticks, children hunched over a game of marbles, crowds gathering at Sungei Road Flea Market in search of vintage treasures.
Some of Yan's fondest memories include crowding around her neighbour's black-and-white TV to watch shows with her cousins and friends, playing under the landlady's house on stilts, and visiting the lively night market along Jalan Kayu Road in search of trinkets, toys, and delicious food.
"There was a real kampong (community) spirit. Everyone knew each other,” she reminisces. "We didn't have much, but there was a community and closeness among our families and neighbours.”
Shortly after her maternal grandmother's death, her family moved to a detached house at Jalan Kayu, its architecture a far cry from the brick and concrete homes of today. "The top half of the house was made of wood, while the bottom half was brick, complete with a zinc roof,” she explains.
In their new home, the family reared chickens, while neighbours kept pigs and ducks in the yard – yet another sight seldom seen in modern houses.
Over the years, Jalan Kayu would undergo an urban facelift that would render it unrecognisable to its bygone residents. "The neighbourhood is now filled with landed houses, gyms, and childcare centres,” she marvels.
Yet, the shophouses stubbornly persist, coming alive amidst bustling eateries. "The famous Thasevi roti prata shop, from where my father used to buy food, is still operating to this day,” she mentions.
These idyllic scenes would no longer be a staple in Yan's life either, once she moved to a HDB flat, something she considered to be a big step up. "Running water, electricity, and proper toilets – these are things we didn't take for granted back then,” she shares.
Singapore's transformations, big and small

A young Yan gazes wistfully into the camera.
Born in 1956, shortly after the conclusion of the second World War, Yan conjures up images of a Singapore that is studied about in the pages of a history textbook.
Major shifts informed the socio-cultural and political landscape; the first being former Prime Minister Lee Kuan Yew's well-televised devastation over Singapore being officially separated from Malaysia in 1965. "The image of him crying became one of the more enduring moments in our national history,” she says.
Another such moment was the introduction of National Service (compulsory military conscription) in 1967. "It was a big change for families, especially mothers who wept as they sent their sons off to serve,” she reminisces. "But it was necessary to build up Singapore's defence and independence.”
But the most monumental shifts for Singapore came in the form of technology and infrastructure. "Over the years, this country has progressed so quickly from kampongs to HDB flats, from quiet streets to a busy, modern cosmopolitan city,” Yan observes. "My children have never had to worry about electricity, clean water, sanitation, or transport.”
Naturally, technological advancements necessitate a certain pace and rhythm of life, one that she is still getting accustomed to. "Things are more competitive, more advanced and fast-paced. We must constantly adapt to new technology and ways of life,” she mentions. "But my children have had more chances and opportunities than I ever did. For that, I am glad.”
Over the decades, other transformations have caught her sharp eye: Demographics-wise, an inflow of people from other countries living and working in Singapore which, in turn, has resulted in a multi-cultural society and adventurous taste buds, a wider range of education options catering to people's strengths and preferences, and greater support for active ageing – the last being something of which Yan is an enthusiastic proponent of.
"I started modelling at 63, because it keeps me active and feeling young,” she shares. "I've had the chance to meet and learn from so many younger people, about makeup, skincare, and even how to manage my Instagram account!”
Grappling with new technologies

Yan pictured alongside her colleagues, in the early days of her career.
When Yan entered the workforce for the first time, technologies like shorthand and typewriting were all the rage. "I had to pick up new skills on the job, like operating a telex machine, which I'd never seen before,” she reminisces.
At her public relations job, where she started out as a secretary and worked her way up to becoming an account director, she once again was expected to grapple with the latest technology of the times: electronic mail.
"I come from the Silver generation, so these things were never part of the world growing up,” she says, with a laugh. "Keeping up has been equal parts rewarding and challenging.”
While these changes were occurring at dizzying speeds, Yan leaned on certain philosophies in which to ground herself in. "We're never too old to learn new things. It's okay to start from scratch, no matter your age.”
Coming into her own as a senior model

Ong poses confidently amidst a retro backdrop of old-school portraits.
While Singapore was undergoing its own transformation, Yan was experiencing a reshaping of her own. The most exciting evolution in her experience came about in the form of her modelling career, which took off almost accidentally.
Her trademark silvery locks caught the attention of a boutique owner at a retail fair. The owner approached her to model her tie-dye t-shirt collection, and Yan readily agreed. The rest is history.
Since that fateful shoot, Yan has racked up an impressive resume of brands, and an even more impressive Rolodex of Singapore's most celebrated creative minds – many of whom would later help with FFC.
For a model, courting names like Harper's Bazaar, H&M, Singapore Tourism Board, Onitsuka Tiger, Tatler Singapore, and Health Promotion Board are no small feat, let alone a model of Yan's age.
Her first fashion shoot for a magazine – the Harper's Bazaar 20th anniversary shoot - marked a personal milestone moment. "I arrived at the studio not knowing what to expect, feeling a little anxious and completely out of my depth,” she admits.
However, the staff on set – makeup artist Grego and photographer Gan - helped her feel at ease.
During the shoot, Yan would be dressed in iconic luxury brands like Celine, Bottega Veneta, and Yves Saint Laurent, a feeling she describes as surreal. It also marked the first time a senior model would grace the cover of a major fashion magazine in Singapore.
"It was an incredible honour, and a moment that proved age is never a barrier to breaking new ground,” she smiles.
Another fashion publication shoot Yan recalls fondly was Tatler Singapore's Asia's Most Stylish shoot. "When the show's Fashion Director, Adriel Chiun, reached out to invite me, I thought he had contacted the wrong person,” she laughs.
"But he replied with confidence saying that he hadn't, a moment that felt both humbling and empowering.”
Yan says visibility for senior models in widely-heralded publications like Tatler Singapore, sends out a powerful message.
"Age should never be a barrier to style, confidence, or visibility,” she says. "When we dare to step forward, we show the world and ourselves that there is a lot to celebrate at every stage of life.”
As someone who has made waves in an industry that traditionally prizes youth and youthfulness above all, Yan points out how Singapore is conservative when it comes to senior models being in the spotlight.
"Every time I get to step out and be seen, it helps open doors for other senior models. My hope is that one day, a senior model from Singapore will be chosen as an international brand ambassador,” she notes.
Bringing Fashion For Cancer to life

Yan poses with the sponsors of Fashion For Cancer.
One of the most recent and meaningful shoots remains the one with silk scarf maker Studio Qiling's Melissa Tan, a breast cancer survivor who walked the runway at Fashion For Cancer 2024.
Describing the photoshoot as 'unforgettable', Yan worked closely with some of Singapore's foremost creative sartorial heavyweights – celebrated photographer Darren Gabriel Leow, master hairstylist Leong Lim, makeup artist Cheryl Ow, and Adriel Chiun of Tatler.
Bringing all these people on board, and orchestrating an event with the scale of FFC, is no small feat. However, Yan has pulled it off repeatedly and successfully since 2023.
Shortly after returning to Singapore following the fated birthday trip to Kyoto, and with a vision in mind, she got to work. She reached out to the network she'd built up over the years – clients, makeup artists, hairstylists, stylists – many of whom she'd worked with on previous shoots.
The response was overwhelming. "What followed was a beautiful coming together of people, all volunteering their time, skills, and hearts to bring the inaugural edition of FFC to life,” she mentions.
FFC is an entirely community-run event, and is a prime example of the magic that can materialise when people come together for a purpose greater than themselves. From social media to video production, every aspect of the event is run by volunteers.
"People's passion and sincerity is what makes FFC possible,” Yan emphasises.
Exciting names in local fashion and communications, have pitched in to assist with FFC, including the likes of In Good Company, Charles and Keith, Moss and Lupine, Daniel Boey, and PR agencies Profound Concepts and APRW Marketing Agency. All came on board in quick succession, their magnanimity setting off a chain of goodness via their referrals.
The very first FFC runway show opened on August 25th, 2023, a day Yan describes as one rooted in kindness, collaboration, and belief in a good cause.
And while Yan may have plenty of external help at her disposal, her family remain indispensable when it comes to running FFC.
"My husband, Richard, manages the FFC website and also keeps track of donations, ticket sales, and expenses; my brother, David works behind the scenes to raise funds for our beneficiary,” she mentions.
The model curation philosophy and approach

The organising team of the 2024 Fashion For Cancer.
Yan takes pride in her approach to selecting the people who walk the runway at Fashion For Cancer.
"Each potential model is invited to meet with us so we can share the heart behind FFC - our mission, the challenges we face, and what we hope to achieve together,” she elaborates. "It's important that both sides feel comfortable and aligned as this isn't just a fashion show – it's an emotional and empowering journey.”
The models, a diverse group of cancer survivors, come from all walks of life. Including younger survivors is important to Yan, as she wants to bring attention to the fact that cancer can affect people at any age. "Ultimately, we're looking for people who walk with pride, and embody the courage and resilience that FFC is all about.”
This year's FFC edition will have a familiar figure grace the runway – Minister of State for Culture, Community and Youth of Singapore, Baey Yam Keng. "By having Minister Baey walk the runway, and share his personal cancer experience, we hope it will inspire other men to speak up and find strength in community,” Yan explains.
Looking ahead, Yan hopes that FFC can grow into a nationwide event, on par with initiatives like Purple Parade or the President's Star Charity.
"My second goal is to build a strong, compassionate community around this cause, one where people volunteer their time, talent, and resources to stand behind survivors and patients,” she shares.
Her vision for Singapore

Yan photographed alongside her family.
Across decades, Yan has witnessed a kaleidoscope of changes taking place – both within herself and to the country that has grown alongside her.
"I'm truly grateful that Singapore is a safe and stable place for my children and grandchildren to grow up in. We're lucky to live in a country that is well-governed, peaceful, and united, with people of all races living together in harmony,” she shares. For Singapore, her aspirations are rooted in a vision advocating for a strong, caring, and united nation. "I hope we can celebrate our diversity, and build a more compassionate society.”
Besides people, Yan's empathies extend towards the environment. "There needs to be stricter laws against animal abandonment and abuse. We need to peacefully coexist with our environment, and be more responsible towards our pets and wildlife,” she asserts.
And as far as Yan's dreams for herself are concerned, they all centre around staying physically and mentally healthy. "I want to inspire seniors to step out of their comfort zones and stay active. Our willingness to learn is what keeps us vibrant and engaged.
"Above all, I hope Singapore remains a place where everyone feels valued, safe, and proud to call home.”

Meet Yan.
Influencer. Senior model. Fashion visionary. Singaporean sexagenarian Ong Bee Yan has lived a multitude of colourful lives, having worked with the likes of Harper's Bazaar, H&M, Singapore Tourism Board, Onitsuka Tiger, and Tatler Singapore.
She is also the face of Fashion For Cancer, a movement that celebrates the strength, beauty, and resilience of cancer survivors.
Connect with her here.